Best Time to Post on TikTok in 2024: Boost Your Engagement and Reach

TikTok is one of the fastest-growing platforms, attracting millions of users daily. Whether you're an influencer, business owner, or content creator, figuring out when to post can make a huge difference in your engagement. Let’s explore the best times to post on TikTok to boost your visibility and engagement.

Why Timing Matters on TikTok

TikTok’s algorithm favors content with high engagement, meaning likes, comments, and shares are key to getting your content noticed. Even the best content can fall flat if posted when your audience isn’t active. Knowing the best times to post ensures your content is seen by more people, increasing the chances of going viral.

General Best Times to Post on TikTok (EST)

- Monday: 10 AM, 4 PM, 10 PM

- Tuesday: 4 AM, 9 AM, 4–6 PM

- Wednesday: 7–9 AM, 11 PM

- Thursday: 9 AM, 7 PM

- Friday: 5 AM, 3–6 PM

- Saturday: 11 AM, 7–8 PM

- Sunday: 8 AM, 2 PM, 4 PM

Best Times to Post by Day of the Week

- Monday: 10 AM and 10 PM are the best times, with 4 PM offering a mid-afternoon engagement spike.

- Tuesday: The best engagement happens at 4 AM, 9 AM, and 4–6 PM. These times work well for different audience routines.

- Wednesday: Peak engagement occurs from 7–9 AM and 11 PM. This day sees one of the highest engagement rates.

- Thursday: Posting at 9 AM and 7 PM provides steady engagement throughout the day.

- Friday: 5 AM is ideal for early risers, with another spike from 3–6 PM as people get ready for the weekend.

- Saturday: 11 AM and 7–8 PM are good windows to post, with late afternoon bringing additional engagement.

- Sunday: Peak times are 8 AM, 2 PM, and 4 PM, as people wind down from the weekend.

Best Times to Post by Industry

- Healthcare: Afternoons and evenings see the highest engagement, particularly Mondays between 5–8 PM.

- Education: Thursdays between 10 AM–1 PM show the highest engagement.

- Fitness and Sports: Early risers dominate, with peak times at 5–8 AM on weekdays.

- Restaurants: Post during lunch hours, between 3–5 PM, from Tuesday to Thursday for the best results.

- Fashion and Beauty: Thursday and Friday from 3–6 PM are optimal, with weekend peaks from 10 PM–7 AM.

- Musicians and Entertainment: Engagement spikes on Friday nights and weekends, especially from 8–10 PM on Fridays.

Best Times to Post by Region

- USA: Best times to post are Wednesday and Thursday mornings around 9 AM and Wednesday night at 11 PM.

- UK: Engagement peaks on Tuesdays and Fridays between 4–6 PM.

- Australia: Post on Mondays and Fridays between 10 AM–12 PM and again from 8–10 PM.

- Canada: Mondays at 10 PM and Tuesdays at 9 AM are the best times to post.

- Philippines: Mondays at 7:30 AM and Fridays at 12:30 AM show the highest engagement.

Factors That Influence Engagement

- Audience Lifestyle: Consider your audience’s daily routines. When are they most likely to check TikTok?

- Content Type: Test various formats such as funny, educational, or informative content to see what resonates most with your audience.

- Current Trends: Using trending hashtags and sounds can boost your content's visibility and engagement.

- Day of the Week: Engagement changes throughout the week. Plan your content calendar accordingly.

TikTok Analytics: Use Insights to Improve Posting Times

Make use of TikTok’s analytics to track when your audience is most active:

- Location: Know where your audience is based to account for time zone differences.

- Active Hours: Use insights to determine your audience’s most active hours, allowing you to plan posts around their peak times.

Grow Your Following with Consistent Posting

Consistency is key! Posting regularly at optimal times will increase your visibility and engagement.

Sources: - Influencer Marketing Hub: Best Time to Post on TikTok for 2024

- The UGC Club: The Best Time to Post on TikTok to Max Views & Engagement